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The FitProCo is the first of its kind– a revolutionary group experience, where fitness professionals come together in a supportive community to learn, to grow and to develop their unique offerings
THEFITPROCO
THEFITPROCO
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Welcome to The FitProCo INSIDE OUT - A hybrid group & 1:1 coaching program for fitpros like you who want to deepen your commitment to building a more sustainable & ethical fitness business, so you can better support your clients & live life on your own terms
Welcome to The FitProCo INSIDE OUT- A hybrid group & 1:1 coaching program for fitpros like you who want to deepen your commitment to building a more sustainable & ethical fitness business, so you can better support your clients & live life on your own terms
You are a brilliant, energizing, motivating human for your people.
From the outside-in, you’re absolutely crushing it — filling up your classes, getting positive feedback left & right, and dreaming up BIG PLANS to open up your own studio or take your fitness biz full-time.
But on the INSIDE OUT… things might be feeling like the total opposite of ~crushing it~
It’s no secret that fitpros have tons of pressure and expectations placed on us, from basically everyone — society, gym managers, social media, and definitely within themselves.
There’s a push to “look the part” — feeling like you need to stay shredded all the time, be on your A-game always hyping up your clients, being bright bubbly & smiling 24/7, using specific language while teaching, marketing your classes a certain way, showing up on social media according to some formula, resisting rest, moving a million miles a minute and being expected to constantly keep up…
It might be manageable for a while, but it definitely isn’t sustainable for the long-run. It’s a fast track to burnout, resentment of your clients, your body, and your business, and maybe even inadvertently causing harm inside the spaces you’re leading.
And even though the fitness industry has changed A LOT since the pandemic (which is a GREAT thing!)...
… we still have a longgggg way to go.
All the things we’ve been taught to do as fitpros is smoke & mirrors — making our lives look glamorous on the outside, when really on the inside, we’re feeling anything but glam.
- Biweekly group calls: Focused on open conversation & exploration in topics like social media mental health, ethical & trauma-aware marketing, content, and biz practices, diversity & inclusion in the fitness space, harm reductions, and more!
- Biweekly 1:1 calls with RB: For us to connect individually & focus YOU & define your unique vision & goals as a fitpro
Most of all, during and after our time together, I want you to wholeheartedly believe and recognize that YOU are perfect and worthy and enough as is.
You are a magical instructor. Your clients need you and want you and also would LOVE to know that you are the healthiest and happiest version of yourself you’ve ever been.
THAT is the trainer they want to work with — because when you’re the happiest & healthiest version of yourself, that is when you shine forward as the most aligned & embodied leader in the fitness space.
FitPros — it’s time for you to get the support you crave and deserve.
It’s time for us to grow together, and encourage each other in all forms.
It’s time for us to figure out ways to make what we do more accessible, and to share with the world that we can be healthy, happy, and love being trainers without six packs.
It’s time for us to change the industry's standards from the INSIDE OUT. You in?
Details
APPLY TODAY
FITPROCO
INSIDE OUT
INSIDE OUT was created for those who are interested in a sustainable and ethical approach to business, life, and supporting clients and changing the industry.
3 MONTHS GROUP COACHING + CUSTOMIZED ONE ON ONE COACHING
Details
INSIDE OUT is our newest offering that is a longer container so that we can focus on deeper implementation strategies, gain a deeper awareness of where we might be unintentionally causing hard to our clients or perpetuating the toxicity of the industry and learn how to change it, AND deepen our alignment between our business and life. Any level entrepreneur can join this program. It is a 3 month program where you get biweekly one on one's and biweekly group calls.
We have ten spots in each program
WE START THE WEEK OF OCTOBER 15TH
PAYMENT OPTIONS
TO JOIN THE INSIDE OUT PROGRAM PLEASE FILL OUT A APPLICATION TO RECEIVE PAYMENT OPTIONS OR TO SEND ME A MESSAGE ON INSTAGRAM TO DISCUSS THIS PROGRAM AND THE PAYMENT PLAN OPTIONS EVEN MORE!
THE INVESTMENT IN THE INSIDE OUT PROGRAM IS $5,000 FOR 4 MONTHS AND PAYMENT PLANS START AS LOW AS $500/MONTH FOR 10 MONTHS OR WE CAN CREATE SOMETHING ELSE FOR YOU :)
CALL DETAILS
MONTH ONE
AUDIT YOUR CURRENT BIZ/BRAND + AND PREPARE A FOUNDATION AND BEGIN TO IMPLEMENT UPDATED OFFERS TO ELEVATE YOUR CURRENT BUSINESS AND LIFE.
MONTH TWO
DIVERSITY, INCLUSION, AND ACCESSIBILITY IN THE HEALTH, WELLNESS, AND FITNESS SPACE AND HOW WE HAVE BEEN A PART OF CAUSING HARM AND HOW WE CAN NOW PARTICIPATE IN CAUSING LESS HARM AND CREATE A BETTER INDUSTRY
MONTH THREE
SOCIAL MEDIA MENTAL HEALTH, CONTENT CREATION, AND ETHICAL MARKETING AND COPY
DIVERSITY + INCLUSION
LEGAL 1-1
WEBSITE DESIGN
LEADERSHIP STYLES
+MORE!
2 calls a month as a group + 2 one on one calls a month
GROUP CALLS START THURSDAY MAY 26TH @ 10AM PST AND HAPPEN AT 10AM PST EVERY OTHER WEEK UNTIL END OF SEPTEMBER. CALLS ARE BETWEEN 70-90 MINUTES AND ARE RECORDED IN CASE YOU MISS THEM.
GUEST CALLS AVAILABLE IN OUR LIBRARY AND THAT WILL BE ORGANIZED FOR THE GROUP LIVE:
ONE ON ONES
ONE ON ONE CALLS WILL BE SCHEDULED ON WEDNESDAYS AND THURSDAYS FOR 45 MINUTES JUST THE TWO OF US. ONE ON ONE CALLS ARE CONFIDENTIAL AND WILL REPEAT EVERY OTHER WEEK. YOU ALSO RECEIVE ACCESS TO ME ON VOXER MONDAY-FRIDAY FOR ONE ON ONE HELP JUST LIKE WE ARE TEXTING OR CHATTING ON THE PHONE. you will receive a link to book all your one on ones the week before the program starts and you will choose when you want them.
CALL 5
CALL 6
CALL 4
CALL 3
CALL 1
CALL 2
Hey! I’m Rachael (you can call me RB). I’m a fitpro like you who worked myself into the ground for way too many years because of the internal & external pressure I felt from the fitness industry to look, act, and perform a certain way.
For years, I taught at SoulCycle and Barry’s Boot Camp, and I LOVED it, but I was so unhealthy as I did it. The fact that as a health and wellness professional I was the most unhealthy and unwell person I knew absolutely blows my mind.
I woke up at 4 am to teach 4 classes a day Monday–Friday. Waking up at 6 am on the weekends was a luxury.
My nervous system was always in overdrive. The food I ate was microwaved and cheap. And my anxiety from having to be in front of hundreds of people a day and putting on a brave face was tearing me apart.
I somehow could take 5x the amount of my prescribed and beloved Klonopin to numb me every single day and STILL teach and workout a wild amount… and then, I crashed & totaled my car. Talk about a wake-up call!!!
Once the panini hit, I promised myself I wouldn’t go back to teaching. And IF I went back to the health and wellness industry, I could only do it if I was also at my healthiest.
With that shift, it was SO fun to thrive in the virtual fitness space and become my own boss. But not only was it fun, it was suuuuuper eye-opening. Who knew entrepreneurship came with SO MUCH INNER WORK?!
And really, the healing has *just* begun.
I now put my mental health, nutrition, and sleep FIRST. I support ALL my clients from a place of alignment and WELLNESS.
- Training our clients that we need to look a certain way
- Idolizing specific body types & definitions of health & wellness
- Using unethical tactics like shame & manipulation to motivate our clients
- Alienating folks who are fat, Disabled, Black, & NBIPOC
- Making ourselves feel like we’re not enough as a human being
But now that we DO know better, we have to start participating in change ASAP.
INSIDE OUT was created to address ALL of this toxicity in the fitness industry (and more), so that we can redefine what it means to be a fitpro, and what success looks like to us as individuals.
For too long, the fitness industry has glorified toxic narratives & expectations like…
If you find yourself relating to at least 3 of the above, there’s absolutely ZERO judgment from me. I fell under many of these camps, too — and it’s because we were never taught another way.
Over the course of 4 months, you’ll be supported with —
Now, I dream of a day that ALL fitness, health, and wellness professionals are teaching and training from the same place.
This is why I created The FitProCo, and my program INSIDE OUT — a hybrid group & 1:1 coaching program for fitpros like you who want to learn how to build a sustainable & ethical fitness business that better supports your clients AND yourself, so you can be a changemaker in the future of the fitness industry.
APPLY TODAY
APPLY TODAY
I'M IN
Hey! I’m Rachael (you can call me RB). I’m a fitpro like you who worked myself into the ground for way too many years because of the internal & external pressure I felt from the fitness industry to look, act, and perform a certain way.
For years, I taught at SoulCycle and Barry’s Boot Camp, and I LOVED it, but I was so unhealthy as I did it. The fact that as a health and wellness professional I was the most unhealthy and unwell person I knew absolutely blows my mind.
I woke up at 4 am to teach 4 classes a day Monday–Friday. Waking up at 6 am on the weekends was a luxury.
My nervous system was always in overdrive. The food I ate was microwaved and cheap. And my anxiety from having to be in front of hundreds of people a day and putting on a brave face was tearing me apart.
I somehow could take 5x the amount of my prescribed and beloved Klonopin to numb me every single day and STILL teach and workout a wild amount… and then, I crashed & totaled my car. Talk about a wake-up call!!!
Once the panini hit, I promised myself I wouldn’t go back to teaching. And IF I went back to the health and wellness industry, I could only do it if I was also at my healthiest.
With that shift, it was SO fun to thrive in the virtual fitness space and become my own boss. But not only was it fun, it was suuuuuper eye-opening. Who knew entrepreneurship came with SO MUCH INNER WORK?!
And really, the healing has *just* begun.
I now put my mental health, nutrition, and sleep FIRST. I support ALL my clients from a place of alignment and WELLNESS.
GROUP CALLS START THURSDAY MAY 26TH @ 10AM PST AND HAPPEN AT 10AM PST EVERY OTHER WEEK UNTIL END OF SEPTEMBER. CALLS ARE BETWEEN 70-90 MINUTES AND ARE RECORDED IN CASE YOU MISS THEM.
- Training our clients that we need to look a certain way
- Idolizing specific body types & definitions of health & wellness
- Using unethical tactics like shame & manipulation to motivate our clients
- Alienating folks who are fat, Disabled, Black, & NBIPOC
- Making ourselves feel like we’re not enough as a human being
But now that we DO know better, we have to start participating in change ASAP.
INSIDE OUT was created to address ALL of this toxicity in the fitness industry (and more), so that we can redefine what it means to be a fitpro, and what success looks like to us as individuals.
INSIDE OUT was created to address ALL of this toxicity in the fitness industry (and more), so that we can redefine what it means to be a fitpro, and what success looks like to us as individuals.
Over the course of 3 months, you’ll be supported with —
Biweekly group calls: Focused on open conversation & exploration in topics like social media mental health, ethical & trauma-aware marketing, content, and biz practices, diversity & inclusion in the fitness space, harm reductions, and more!
Biweekly 1:1 calls with RB: For us to connect individually & focus YOU & define your unique vision & goals as a fitpro
Biweekly 1:1 calls with RB: For us to connect individually & focus YOU & define your unique vision & goals as a fitpro
AUDIT, ADJUST, ALIGN + INTRODUCTIONS
BRANDING, COPY, and offer CREATION
IDEAL CLIENT WORKSHOP AND ETHICAL SPACE HOLDING
SOCIAL MEDIA- CONTENT STRATEGY + SOCIAL MEDIA SUSTAINABILITY
ETHICAL MARKETING + MAKING SALES FUN AND SUSTAINABLE
MAKING YOUR BUSINESS ACCESSIBLE AND LIFE SUCCESSFUL
EMAIL FLOWs, ECOSYSTEM, AND EXPANDING YOUR CLIENTELLE
BEING AN ETHICAL FITPRO, ENERGETIC MANAGEMENT, AND ALL AROUND RELATIONSHIP TO MONEY AND BUSINESS
You are a brilliant, energizing, motivating human for your people.
From the outside-in, you’re absolutely crushing it — filling up your classes, getting positive feedback left & right, and dreaming up BIG PLANS to open up your own studio or take your fitness biz full-time.
But on the INSIDE OUT… things might be feeling like the total opposite of ~crushing it~
It’s no secret that fitpros have tons of pressure and expectations placed on us, from basically everyone — society, gym managers, social media, and definitely within themselves.
There’s a push to “look the part” — feeling like you need to stay shredded all the time, be on your A-game always hyping up your clients, being bright bubbly & smiling 24/7, using specific language while teaching, marketing your classes a certain way, showing up on social media according to some formula, resisting rest, moving a million miles a minute and being expected to constantly keep up…
It might be manageable for a while, but it definitely isn’t sustainable for the long-run. It’s a fast track to burnout, resentment of your clients, your body, and your business, and maybe even inadvertently causing harm inside the spaces you’re leading.
And even though the fitness industry has changed A LOT since the pandemic (which is a GREAT thing!)...
… we still have a longgggg way to go.
All the things we’ve been taught to do as fitpros is smoke & mirrors — making our lives look glamorous on the outside, when really on the inside, we’re feeling anything but glam.
I know this all too well
we start THE WEEK OF OCT 15- but first, i want you to get to know me A LITTLE BIT MORE-
Over the course of 3 months, you’ll be supported with —
Biweekly group calls: Focused on open conversation & exploration in topics like social media mental health, ethical & trauma-aware marketing, content, and biz practices, diversity & inclusion in the fitness space, harm reductions, and more!
Biweekly 1:1 calls with RB: For us to connect individually & focus YOU & define your unique vision & goals as a fitpro
Biweekly 1:1 calls with RB: For us to connect individually & focus YOU & define your unique vision & goals as a fitpro
PAYMENT OPTIONS
TO JOIN THE INSIDE OUT PROGRAM PLEASE fill out aN application to RECEIVE PAYMENT PLAN OPTIONS OR DM ME TO DISCUSS THEM EVEN MORE!
THE INVESTMENT IN THE INSIDE OUT PROGRAM IS $2,500 and payment plans start as low as $420/month for 6 months or we can create something else for you :)
APPLY TODAY
• Create or elevate your brand visuals and words
• Feel confident about all things legal and financial
• Learn systems for creating more money in your business
• Discover your blocks about the industry and how to work through them
• Quality 1+1 time with big time coaches and RB
• A full understanding of the technology needed for growth
• Trust in your own ability to create and grow
In The Accelerator you can expect to...
book your free discovery call!
• You are ready for even more abundance and alignment in your life
• You are in need of a mentor that truly GETS IT and is at the same level as you and is ready to support you to massively scale and grow
• You are continuously hitting 6 figures and ready to grow even more
• You have all the new ideas needed in this new world but no idea HOW to implement or bring them to life
• You are feeling trapped in your business and nervous about this “reopening” and feel like you don’t know exactly what to do...AGAIN
• You need to set better boundaries in this re-emerging new world and want to work on YOURSELF hand in hand with your business.
• You’re starting to feel fatigued, frustrated, and isolated
• You're excited about being part of an intimate high level group of like minded people and high class mentors.
• You want to gather with an intimate group not just virtually, BUT IN PERSON. All mastermind members get discount on exclusive West Coast retreats
you're ready for the mastermind if...
The enrollment for the Mastermind is ongoing but always capped at 10 participants. Mastermind participants be learning from their own advanced syllabus and also be provided with then opportunity for in-person meet ups and retreats quarterly.
We know you are craving growth and community now more than ever and can't wait to welcome you into the FitProCo Mastermind.
apply to join today!
AUDIT YOUR CURRENT BIZ/BRAND + AND PREPARE A FOUNDATION AND BEGIN TO IMPLEMENT UPDATED OFFERS TO ELEVATE YOUR CURRENT BUSINESS AND LIFE.
MONTH ONE
MONTH TWO
MONTH THREE
DIVERSITY, INCLUSION, AND ACCESSIBILITY IN THE HEALTH, WELLNESS, AND FITNESS SPACE AND HOW WE HAVE BEEN A PART OF CAUSING HARM AND HOW WE CAN NOW PARTICIPATE IN CAUSING LESS HARM AND CREATE A BETTER INDUSTRY.
Want to learn more about?? :
Diversity and Inclusion?
Legal 101 (waivers, music, and more!)?
Website design?
Leadership styles?
+ more!?
Cool. We want you to learn it too. Keep an eye out for BONUS calls in this Fall Class AND we have almost 30 videos in our library back end that will be organized for you to seamlessly watch any video and learn anything extra at any time!!!
SOCIAL MEDIA MENTAL HEALTH, CONTENT CREATION, AND ETHICAL MARKETING AND COPY. WE WILL ALSO FOCUS ON IDEAL CLIENT AND OFFERS.
ONE ON ONE CALL INFO:
ONE ON ONE CALLS WILL BE SCHEDULED WEDNESDAYS AND THURSDAYS FOR 50 MINUTES JUST THE TWO OF US. ONE ON ONE CALLS ARE CONFIDENTIAL AND WILL REPEAT EVERY OTHER WEEK. YOU ALSO RECEIVE ACCESS TO ME ON VOXER MONDAY-FRIDAY FOR ONE ON ONE HELP JUST LIKE WE ARE TEXTING OR CHATTING ON THE PHONE
AUDIT YOUR CURRENT BIZ/BRAND + AND PREPARE A FOUNDATION AND BEGIN TO IMPLEMENT UPDATED OFFERS TO ELEVATE YOUR CURRENT BUSINESS AND LIFE.
CALL 1
CALL 2
CALL 3
CALL 4
CALL 5
CALL 6
audit, adjust, align, and getting to know each other!
branding, copywriting, and offer creation
ideal client workshop and holding ethical space for them
social media- content strategy and social media sustainability
ethical marketing and making sales fun and sustainable
making your business accessible AND life successful
email flows, ecosystem, and expanding your clientelle
being an ethical fitpro, energetic management, and all around relationship with money and business
CALL DETAILS
AUDIT YOUR CURRENT BIZ/BRAND + AND PREPARE A FOUNDATION AND BEGIN TO IMPLEMENT UPDATED OFFERS TO ELEVATE YOUR CURRENT BUSINESS AND LIFE.
Have a question before applying?
Check out the FAQs for our programs below!
Coaching is virtual and available worldwide! I’ve had clients from San Francisco and Boston all the way to Lebanon and Australia join the FitProCo!
INSIDE OUT calls will take place every other week starting Thursday May 26th at 10am PST. One on One calls will be either Wednesday or Thursday and you will book yourself. Every group call will be Thursday at 10am PST when we have it.
All group calls in all programs are recorded and stored in our digital library for you to watch at your own convenience. 1:1 calls can be rescheduled.
YES WE CAN! We spend the first week nailing down NICHES and dream clients. We will go over alllll the incredible things you have to give this world and then we have multiple proven systems that we work with together to help you find exactly what it is you do best and what the world needs from you! I always say “if you’re speaking to everyone you're speaking to no one” so I absolutely make sure during week one that we find what feels best for you and turn it into the most magical offering you could imagine!
I still work for a fitness company, but also want to start hosting my own classes, is the FitProCo the right choice for me?
That’s literally exactly what I’ve been up to personally!! The FitProCo will hold your hand as you navigate boundaries with your current fitness company so that you can have a balanced schedule that makes sense being a new business owner and an employee. I personally just hear MULTIPLE REVENUE STREAMS when I hear people run their own businesses and work for another company :) If it ever stops feeling right for you its like a break up and we are your best friend to help support you through that. Learn the best tools today to be confident in whatever decision you want to make!
I've never done a coaching program and have no idea what to expect. To be honest, I’m a little nervous…
Having a life or business coach is the BEST! You get to bounce ideas off them, and see them reflect all the amazingness about who you are.
How to join:
We cannot help you decide if this course is right for you- take your time, ask me anything, and do some of your own research. You'll know if it's time. If this feels aligned I will offer it again in the new year.
Fill out the application (required) and wait 48 hours to hear from me. Everyone will get a reply and the only reason you might not immediately be accepted is if we have a few more questions or I think we should connect!
Once you have been accepted, in order to secure your spot you will need to make at least your first payment. You will recieve your order of capsules within 5 days of the program if you sign up before it - if you sign up close to the deadline we will get them to you asap but might be a few days into the program (which is totally fine!!)
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APPLY
THERE WILL BE A FEW PIECES OF PAPER WORK THAT EVERY PARTICIPANT WILL NEED TO SIGN THAT WE ARE CURRENTLY WORKING ON NOW- AGAIN, BECAUSE THIS HAS NEVER BEEN DONE- WE ARE NAVIGATING OUR OWN PROTOCOL- THANK YOU SO MUCH FOR GETTING IT. AND JOINING IN ON IT!!!
I combine my years of being a Senior Soulcycle instructor and Barry’s instructor, my experience with building and scaling two six figure businesses during the first 9 months of the pandemic and my supportive and inclusive energy to bring you the FitProCo, a program like you’ve never before experienced. I’ll meet you exactly where you’re at today and honor your journey, so you can emerge on the other side, with a plan of action, the tools in place, and a firm belief that you can have the life of your dreams as a fitness professional.
I'm the founder and lead coach of the FitProCo, and also run my own virtual workout studio, known as MOVE WITH. I’m a firm believer that you can CREATE your dream life through mentorship, mindset and a willingness to try. I’m a proud cat mom, an introvert (although you’d probably never know), and a Scorpio that must live near water (catch me in my kayak on the sunny days).
Hey I’m Rachael, but you can call me RB!
